Thursday, 26 April 2007

Testing my case study

1) General terms realated to NMT:
pull technology- offers us more choice, pull the content we want from media producers, for example satellite TV.
push technology- media producers choose our technology for us for example at the cinema new releases are pushed at us.
Hot media- those that are good at extending our senses e.g. cinemas producing high definition extensions.
Cold media- They require moreparticipations becuase of the low quality, for example the phone has low quality sound.
Global village- the world is becoming very close due to technology, for example news from countries around the world can be seen instantly on the internet or by text because adavanced technology has made it possible.
non linear-
linear-
democratisation-
2)Key terminology related to my chosen technology:
Convergence- Two medias joining together.
Personalisation- Adding your own personal preferences to gaming.
Interactivity- The audience becoming more involved with gaming, for example the 'red button'.
Democratisation-
EDi – Electronic Distribution initiative – distribution of games online
Home’ – key interactive service for users
Playstation store – purchase weapons, extra chapters and features for games via console.
Sony’s Game 3.0 philosophy- emphasising social interaction, community, customisation, open source.
Online access- (through your existing broadband connection) and includes multiplayer support.
MMO- (massive multiplayer online game)
High definition- Crystal clear picture for TV and film.
3) Future: 4.6 million memebers of Second Life.
People will live another life using a game.
Issues: 1/3 of girls will be obese by 2020.
Industry Faces Mounting Pressures That Could Inhibit Future Growth.
Audience: Audiences are not just passive anymore.
Do games make people violent?It depends on your personality.
Institutions: Profits are being increased
Technology: gaming applications demand massive amounts of raw computing power and scalability to produce an interactive experience.
With gaming anything is possible.

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