Sunday, 15 April 2007

The age of permanent net revolution:
  • 1993 the world wide web took off
  • Nobody know how big the web is, it could be growing 25,000 pages by the hour.
  • john seely Brown see's new technologies as replacing old ones he calls it 'endism'.
  • Cultural critc Neil Postman proposed the notion of media ecology this is becuase of its similarities to an ecosystem; interactions are very complex and take many forms.
  • The 'organisms' in our media ecosystem include broadcast and narrowcast TV, movies, radio, print and the internet. The dominant 'organism' being broadcast TV. Transmitting content to billions of essentially passive viewers and listners. Most of us grew up in this ecosytem it is however in inexorable decline; its audience is fragmenting.
  • Twenty years ago, a show like The Two Ronnies could attract audiences of 20 million, now an audience of 5 million is considered a success. 20,000 viewers in 5 years will be a miracle.
  • Narrowcast TV is destroying Broadcast. Narrowcast digital TV- specialist content aimed at subscription-based audiences. Waiting in the wings is something more devistating-internet protocol TV (IPtv)-TV on demand delivered via the internet.
  • Broadcast TV will continue to exist for the simple reason that some things are best covered using a few-to-many technology, e.g. only broadcast model could deal with World Cup final.
  • People belive the net and web are synonamus, they are not. The web is enormus and is only one of the traffic that runs on the internets tracks. Peer to peer networking traffic now exceeds web traffic by a factor of between two and ten, signs of the net's approaching centrality are everywhere-in astonishing spread of broadband.
  • Broadcast TV is a 'push' medium, it is created and then pushed down an analogue or digital channel at audiences consiting essentially of passive recipients.
  • Thw eb is the opposite, it's a 'pull' medium. Nothing comes to you unless you chose it and click on it to pull it down on to your computer.
  • The switch from push to pull is a radical increase in consumer sovereignty.
  • The emergence of a truly sovereign, informed consumer is thus one of the implications of an internet-centric world.
  • The underlying assumption of the old broadcast model was that audiences were passive and uncreative. What we're now discovering is that passivity may have been due to the absence of tools and publication opportunities than to intrinsic defects in human nature.
  • Technorati, a blog tracking service claim to be monitoring 29 million. Many of them are merely vanity publishing with no discernible literary or intellectual merit.
  • Blogging software has given thoughtful, articulate and wel-informed people the platform they needed to express themselves.
  • Flickr.com allows people to upload their pictures on the web now others can see beautiful images which before would have wound up in shoeboxes.
  • Ofcom revealed the number of people watching TV has fallen in recent yearsthe first decline since it was invented.
  • Ofcom also found that broadband connections rose to more than 10 million at the end of last year.
  • Companies including Google are likely to offer services like that of Microsoft and its partner BT using their technology to launch 'BT TV'.
  • Others like Apple and Sony are likely to develop hardware that will allow homeowners to download music and films, store photos and surf the net. The prize for market dominance would be huge- such a device would be as ubiquitous in 21st-century as the TV set was in the 20th-century equivalents.

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