Five main areas of study:
1. Tecnology
What does the technology allow the audience and institution to do that they couldn't do before? What is your chosen tecnology?
How is it marketed and who to?
Which companies provide it and how much does it cost?
Hot/cold media Push/pull technology?
Is it new or old media undergoing radical transformation?

2. Institutions
Cosider how media institutions are converging media intersts to increase profits and how they are reaching their audience in new ways.

3. Audience
What are the audiences doing with their new media technologies? How are traditional expiriences of media changing? What are the adiences not doing so they can spend more time interacting with new media technologies? How and by whom are the meida technologies consumed? Look at advantages of consumre? You will cary out audience research.

4. Issues
Does it encourage illegal activity? will shops close or will people lose jobs? is this new way of consuming genreating any 'moral panics'?

5. The Future
If the technology is expanded what could happen? How could media practices be different in future, based on the potential of current technologies?

Key concepts:
Coveragence- term describing the process of multiple technologies being brought together to form a new product.

Personalisation- Characteristic of many NMTs is their ability to offer users a personalised expirience, e.g. sky+ allows users to personalise their viewing sheduale including pausing live TV.

Interactivity- In context of NMTs means content that is reactive to audiences choices. traditional TV is un-interactive, interactive TV encourages audiences to be less passive. Audiences are encouraged to engage with media not just consume.

Linear/non-linear- Move in a straight line from start to finish e.g. watching a film in cinema. Non-linear is a viweing expirience giving the audience alternative features e.g. voiceover this depends on weather he/she presses the red button.

Democratisation- abiity to communicate your opinions and ideas, or share your creative output for example blogging.

Digitisation- the material can be reproduced perfectly by a computer (e.g. sky+ box) and transported more effectivly in any order.