Neil BoormanTuesday April 17, 2007The Guardian
In the past week, two manufacturers have posted record sales of products that have come to define a generation. Sony claimed the fastest-selling launch in videogame history with the PS3. In this case, the product was one of the most expensive in the respective markets.
As is normal on the release of an expensive must-have item, consumer groups bemoaned the inflated cost of the new PlayStation. In justifying PS3's £425 price tag, Sony's chief executive, Howard Stringer, explained that the product was positioned as "the Mercedes of games consoles". Which would seem to have made everything all right.