2) a. 'gain dominance of a market' means that one company will have the majority of power and therefore make more of a profit.

2) b. The online gaming iniatitive by theses companies is an attempt to maintain their profit. To what extent has online technology increased audiences for other media products?
The internet is publishing articles from magazines and Newspapers, this is giving them a larger audience and a larger coverage. Music is available to download, people can listen to music anytime as many times as they want old and new music on sites like youtube. Films and TV shows are available to watch, if people miss a programme there are sites on which they are available to catch up. Blogging provides a voice for everyone to give their opinion discuss want they like and talk to others.